elevate your essentials

We're a Canadian company with Vancouver roots, committed to creating clothing that's Smart (technical and functional), Easy to Love (big on comfort and style), and Made to Last (timeless quality) so you look your best.

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New arrivals
MADE TO LAST

Our designs are made to last with fabrics that can be washed and worn multiple times, reducing the amount of garments sent to landfills every year. Learn more about our responsible fabrics that minimize environmental impact to help support a greener future.

women's favourites
our mission
WE EXIST TO AMPLIFY OPTIMISM

We are on a collective mission to Amplify Optimism in the world. As a brand and community, we are inspired to create exciting new products, and to bring to life ideas that make everyday brighter.

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Reviews
Our happy customers
reviews
Tried & True

Cool enough for the commute and warm enough for office AC. The team at Refinery29 put our latest summer styles to the test.

THE ESSENTIALS BLOG