We Rock Detroit City 

We found electric tunes, tasty fare and good company at our Woodward opening in Motown.

By: Emma Nelson | Photos: Hayden Stinebaugh


Thing were moving full speed in Motor City last week as we celebrated the opening of our largest flagship yet in the heart of downtown Detroit. With over 300 people in attendance and a party atmosphere that had everyone hitting the dance floor, we were feeling some type of way.

Fuelled by charcuterie from Pandora’s Catering, custom cocktails and wine from Two James Spirits, and tunes from Eryn Allen Kane and DJ Black Noi$e, the party lasted all night. Although the launch party had to come to an end, our all-day technical apparel will give you those warm and fuzzies for many, many washes to come.

Visit our Detroit Woodward showroom now – we’re open.

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Eryn Allen Kane Volo is wearing the Straight Up Crew Tee