SHIPPING AND RETURNS ARE ON US - MORE DETAILS
SHIPPING AND RETURNS ARE ON US - MORE DETAILS

THE LIST:

Fuel Your Day with Portland's Heart Coffee
 


Never bean better. The owners of Heart Coffee share the secret to caffeinated success.

By: Chelle Morgan | Photos: Benjamin Holtrop

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Measure. Grind. Pour. It takes talent to make a flawless cup of coffee, brewed to personal perfection. Each day we get up early to craft our signature pour-over or hit up our regular haunt during the morning rush, waiting in line, anticipating that sweet first sip. Coffee provides an escape from the everyday, giving us a moment of pure enjoyment before it kick-starts us into high gear with a caffeinated jolt.

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Wille and Rebekah Yli-Luoma wake up and smell the coffee – literally – every morning. As the owners of Heart Coffee, this ambitious couple opened a roaster in 2009 right in the ‘heart’ of the most over-saturated bean market: Portland, Oregon. “When we opened Heart, the economy was horrible. We managed to get where we are today because we stand true to quality – and that will never, ever change,” Rebekah explains. Their belief in full transparency with their customers, and the perpetual willingness to pay more for a high-grade raw product despite the cost, speaks to their philosophy.

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As a former professional snowboarder, Wille’s athletic background taught him two things: business precision and to never cut corners. He is a fixture in the entire business process, from sourcing green coffee in Guatemala, Columbia and Africa to handling the operations of the roasting facility and two city-based cafes. Together, the couple have cultivated a dedicated community of coffee connoisseurs who appreciate the strides Heart Coffee takes to produce a premium cup of joe.

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But the competition in Portland is fierce, with cafés and roasters on every corner. So what’s the secret to the Yli-Luomas’ success? Continuous innovation. “We won’t ever have the coffee procedure figured out. We do not stay stagnant – we like to be progressive. It doesn’t help to think that you know everything.”

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BREW YOUR OWN CUP

Below is Rebekah and Wille’s guide to creating the ideal home brewed coffee (innovate at your own risk):

  1. Use filtered water boiled to 93.5 °C
  2. Grind beans with a burr grinder for even particle size
  3. Use a coffee-to-water ratio of 1:16
  4. Measure using a scale for accuracy